You see some companies, and they are just stuck in the 70′s. In fact, many of them still have logos that are from the 70′s. It’s important to update your brand so it fits today’s market and appeals to buyers of today. Here are some tips for updating your brand, and re-marketing your identity.
In a competitive environment where the best products can get overlooked as easily as the worst ones, branding and promotional marketing is a primary concern for companies large and small. Too many business people believe that a great product is all that is necessary to capture the attention of the consumers, when the truth is that getting the brand out there is of equal importance to good design and production. When creating a marketing strategy to promote your brand awareness, there are a few important points.
When raising awareness for brand, the name needs to do more than stick in people’s minds; it should ideally stick around in their homes as well. This is where promotional items like umbrellas of all sizes come in hand. An umbrella that is emblazoned with a brand becomes a handy item to keep in the house and in the car, and because of the way that an umbrella is used, it also becomes a walking billboard. With an umbrella, the advertiser adds functionality to their prospective customer’s day, improving their brand recognition and the good will that is associated with it. Use a company like The Promo Shop to showcase your new logo and identity by marketing your brand with promotional merchandise.
The issue with plenty of brand awareness campaigns out there is that the advertisers in question do not stop to think about the actual implementation. Banners sound wonderful until they have to be erected in busy halls or in high winds. Instead, it is essential to make sure that the promotional items suit the space and the means. For example, when vending in a busy hall, consider promotional items like frames or flashlights. A confined space means that bulky items are not recommended, so choose wisely. Think about the situation where the brand will be encountered, and then move forward to make sure that it fits that environment.
For advertisers who are devoted to outdoor venues and to a great deal of outdoor networking, remember that there are some excellent items that will get the brand name across. One of the best items that comes to mind is the water bottle. A water bottle is functional, and in many cases, it will see use before it even leaves the premises. Many people discover that outdoor products like water bottles and even foldable chairs can increase their enjoyment of an event, and therefore their appreciation of the brand as well.
It is tempting to create logos that cover up the promotional item chosen, but there is a fine line between good advertising and obnoxious pandering. Choosing the right design for a specific item is important, and in many cases, it is something that is best left to someone who has some graphic design experience. There are many people who will turn down even a useful promotional item because the graphic is too large, too obnoxious or too loud. Remember that a little bit of visual branding goes a long way, and keep the designs in question tasteful.
For many people, branding is something that gets left by the wayside, and the result can be disastrous for a company that is starting out. Consider the things that make a brand unique, and move forward with an idea of how to convey that to a waiting audience. The right branding campaign can turn things around for a struggling company!